400%+ More Roofing
Enquiries From Google

📍 Manchester · Steady Package

Sole Trader, No Website.
First Google Leads in Week One.

One-man operation, 6 years trading, all work from word-of-mouth and one Checkatrade listing costing £220/month. No website, no Google Business Profile, zero visibility in local search. Quiet winters affecting cash flow.

• ✓ Build one high-converting landing page targeting "roofer Salford / Stretford / Sale"
• ✓ Launch Google Ads targeting emergency and repair searches within 5-mile radius
• ✓ Set up call tracking to prove exactly which ads drive calls

5–8 exclusive inbound calls per month. At a typical roofing conversion rate of 35%, that's 2–3 booked jobs/month — averaging £1,800 per job in the Manchester market. Net revenue uplift of ~£3,600–£5,400/mo against a £397 management fee.

Projection based on Manchester M30–M41 search volumes · Ad spend £350/mo assumed

📍 Birmingham · Steady Package

Leaving Checkatrade.
Replacing Shared Leads With Owned Ones.

Two-person team in Solihull, spending £380/month on Checkatrade and competing against 3–4 other roofers on every shared lead. Winning roughly 1 in 5 quotes. Frustrated by racing to the bottom on price every time.

• ✓ Replace Checkatrade budget with Google Ads — same spend, exclusive leads
• ✓ Build a landing page for Solihull, Shirley, and Hall Green search terms
• ✓ Keyword strategy focused on job-ready searches, not browsing traffic

6–10 exclusive enquiries/month replacing 3 shared ones. Because these callers haven't spoken to 3 competitors first, conversion typically runs at 40–50% vs the 20% on aggregator leads. Net effect: same or higher revenue, zero platform dependency.

Projection based on B90–B93 search volumes · Ad spend £380/mo assumed (replacing Checkatrade)

📍 Sheffield · Booked Package

From Word-of-Mouth Only
to Diary Booked 3 Weeks Out.

4-person roofing company in Hillsborough, 9 years trading. Good reputation locally but no structured Google presence. GBP unclaimed, 8 reviews, ranked 14th in the Maps pack for "roofer Sheffield". Diary gaps in winter months.

• ✓Full GBP rebuild — categories, services, photos, description
• ✓SMS review generation system deployed after every job
• ✓3 local SEO pages: Sheffield, Hillsborough, Stocksbridge
• ✓Google Ads for emergency repairs running in parallel
• ✓20+ UK directory citations for NAP consistency

Maps position improving to top 3 within 60–90 days. Review count growing 4–6 per month with the SMS system active. Combined Ads + Maps leads of 15–22/month. At Sheffield average job values of £2,200, that's £11,000–£17,000 projected monthly revenue uplift.

Projection based on S1–S10 search volumes · Ad spend £400/mo assumed

📍 Leeds · Booked Package

Established Company.
Filling the Feast-and-Famine Gap.

6-person company in Headingley, 12 years trading. Decent website, 22 Google reviews, ranked 7th in Maps. Work arrives in bursts — busy in summer, slow from November to February. No paid search, no structured SEO. Turning away work in July, chasing it in January.

• ✓GBP optimisation targeting Headingley, Roundhay, Horsforth, Otley
• ✓Winter-focused Google Ads campaign (storm damage, emergency repair)
• ✓Review generation system to push past top-3 competitors' review counts
• ✓3 new location pages covering surrounding LS postcodes

Consistent 15–22 enquiries/month by month two — importantly, distributed year-round rather than seasonally. Maps ranking projected to improve to top 3 within 75 days as review count grows. January booked 2–3 weeks out for the first time.

Projection based on LS1–LS18 search volumes · Ad spend £450/mo assumed

📍 London (SW) · Dominant Package

Locked Out Competitors.
Owning an Entire SW London Corridor.

8-person company based in Clapham, doing both domestic and commercial work. Good reviews (31), ranked 5th in Maps, running basic Google Ads in-house with no conversion tracking. Missing commercial opportunities because their website has no commercial-specific pages. No social presence.

• ✓Full Google Ads overhaul with conversion tracking and profit-led bidding
• ✓5 location pages: Clapham, Wandsworth, Battersea, Tooting, Streatham
• ✓Dedicated commercial roofing page targeting SW London flat roof searches
• ✓Facebook/Instagram retargeting for before-and-after job content
• ✓Postcode exclusivity — no other SW London roofer can buy this package

Maps position 1–2 in the SW London corridor. 30–45 mixed enquiries/month — domestic and commercial. London average job values of £3,500+ mean a 35% conversion rate produces ~£37,000–£55,000/mo in projected revenue. Commercial SEO pages typically attract 1–2 larger contracts per quarter.

Projection based on SW4–SW17 search volumes · Ad spend £700/mo assumed

📍 Glasgow · Dominant Package

Low Competition Market.
January Fully Booked for the First Time.

5-person team in Partick, 7 years trading. Scotland has lower digital competition than English cities — most local roofers have no active SEO or Ads at all. Only 4 Google reviews, no GBP posts ever made, 12th in Maps. January and February historically lose £8,000–£12,000 in revenue vs peak months.

• ✓Full GBP rebuild — low competition means faster ranking movement
• ✓Winter storm-damage Google Ads — highest-converting search in Scottish roofing
• ✓5 location pages across G11–G44 and surrounding Renfrewshire
• ✓Facebook job-photo campaigns targeting homeowners within 8-mile radius
• ✓G11 postcode zone locked — no other Glasgow roofer can buy Dominant

Because Glasgow has lower digital competition, Maps position 1–2 is achievable in 45–60 days rather than 90. Projected 28–38 enquiries/month by month three. Storm-damage Ads mean January fully booked 2 weeks in advance — recovering the seasonal revenue loss entirely.

Projection based on G1–G77 search volumes · Ad spend £500/mo assumed · Low competition market