London is the most competitive roofing market in the UK — and the most rewarding. We help London roofers dominate their borough on Google Maps, so they're the first call when tiles come off in a storm, or a landlord needs a flat roof sorted before winter.
London's housing stock is predominantly Victorian and Edwardian terraces. Slate and clay tile roofs that are 80–120 years old. They leak. They need replacing. And the homeowners who need you are on Google.
London is not one market — it's 33 boroughs, each with its own Google Maps competition. A roofer in Lewisham isn't competing with a roofer in Harrow. That's your opportunity. We dominate your boroughs — not all of London, just the postcodes you actually work in.
The average London roof job is worth £3,800 — more than double the UK average. A single additional job per month from Google more than covers the entire cost of our service. Most of our London clients are booking 8–15 additional jobs per month within 6 months.
We audit your Google Business Profile, your website's local SEO, and your top 3 borough competitors — and show you exactly where the gaps are. This is free, no obligation, and delivered within 24 hours.
We map out the 3–5 London boroughs with the highest search volume and lowest competition for your trade area, then build a targeted plan to own the Map Pack in each one.
We rebuild your Google Business Profile from the ground up — correct categories, service area, photos, posts, and Q&A. Then we install a review request system that gets you 10–20 new Google reviews per month from satisfied customers.
We build or optimise borough-specific landing pages on your website — so when someone in Lewisham searches "roofer Lewisham," your name comes up. Every page uses London-specific language: party walls, flat roofs, planning permission, sash window lead flashings.
You get a clear monthly report showing your Google rankings, call volume, and verified enquiries. No vanity metrics. If a call doesn't come from Google, we don't count it.
| Factor | UKRoofingLeads.com | Checkatrade | Lead Buying (Bark etc.) |
|---|---|---|---|
| Lead exclusivity | ✓ Exclusive to you | ✗ 3–5 roofers per job | ✗ Sold to multiple |
| Monthly cost (London avg.) | £397/mo | £380–£580/mo + lead fees | £200–£800/mo |
| Cost per confirmed job | ✓ £30–£60 | £90–£220 | £80–£180 |
| Builds long-term asset | ✓ Yes — rankings compound | ✗ Stops when you stop paying | ✗ No lasting benefit |
| Brand presence on Google | ✓ Your name, your reviews | ✗ Checkatrade's brand | ✗ None |
| Lead quality (intent) | ✓ High — they searched for you | Medium | Low — comparison shoppers |
The roofer: A 2-person roofing company based in Lewisham, operating across SE1–SE15. 6 years trading, good word-of-mouth, but zero Google presence. All enquiries came from old customers or neighbours.
The problem: His nearest competitor had 84 Google reviews. He had 7. On Maps, he was ranking position 12+ for every relevant search in his borough — effectively invisible.
What we did: Full GBP rebuild. Borough-specific landing pages for Lewisham, Catford, Forest Hill, and Peckham. Review request system. 14 new reviews in the first 6 weeks.
The result: Position 2 in Lewisham Map Pack within 11 weeks. 18 tracked Google enquiries in month 4. 3 were commercial flat roof jobs — the highest-value work in his area.
"I was sceptical — I'd had two other agencies take my money. These lot were different. They knew what a valley gutter was. They didn't try to sell me on Instagram. Three months in, the phone's ringing and I know exactly where each call came from."
We'll audit your Google Maps position against your top 3 local competitors — and tell you exactly what it would take to outrank them. Free, no obligation, within 24 hours.
Get My Free London Visibility Audit2 minutes to request · 24hr delivery · No obligation ·