Birmingham's roofing market combines historic Victorian properties with modern developments. We help Birmingham roofers dominate their postcode on Google Maps, so they're the first call when tiles come off in the rain or landlords need flat roofs sorted.
Birmingham's housing stock is a mix of Victorian and Edwardian properties, post-war council houses, and modern developments. Slate and clay tile roofs that are 80–130 years old. They leak. They need replacing. And the homeowners who need you are on Google.
Birmingham is not one market — it's 10 boroughs plus surrounding areas, each with its own Google Maps competition. A roofer in Solihull isn't competing with a roofer in Walsall. That's your opportunity. We dominate your boroughs — not all of Birmingham, just the postcodes you actually work in.
The average Birmingham roof job is worth £2,600 — above the UK average. A single additional job per month from Google more than covers the entire cost of our service. Most of our Birmingham clients are booking 5–10 additional jobs per month within 6 months.
We audit your Google Business Profile, your website's local SEO, and your top 3 borough competitors — and show you exactly where the gaps are. This is free, no obligation, and delivered within 24 hours.
We map out the 3–5 Birmingham boroughs with the highest search volume and lowest competition for your trade area, then build a targeted plan to own the Map Pack in each one.
We rebuild your Google Business Profile from the ground up — correct categories, service area, photos, posts, and Q&A. Then we install a review request system that gets you 7–12 new Google reviews per month from satisfied customers.
We build or optimise borough-specific landing pages on your website — so when someone in Solihull searches "roofer Solihull," your name comes up. Every page uses Birmingham-specific language: party walls, flat roofs, planning permission, sash window lead flashings.
You get a clear monthly report showing your Google rankings, call volume, and verified enquiries. No vanity metrics. If a call doesn't come from Google, we don't count it.
| Factor | UKRoofingLeads.com | Checkatrade | Lead Buying (Bark etc.) |
|---|---|---|---|
| Lead exclusivity | ✓ Exclusive to you | ✗ 3–5 roofers per job | ✗ Sold to multiple |
| Monthly cost (Birmingham avg.) | £397/mo | £300–£480/mo + lead fees | £160–£580/mo |
| Cost per confirmed job | ✓ £22–£45 | £70–£160 | £60–£125 |
| Builds long-term asset | ✓ Yes — rankings compound | ✗ Stops when you stop paying | ✗ No lasting benefit |
| Brand presence on Google | ✓ Your name, your reviews | ✗ Checkatrade's brand | ✗ None |
| Lead quality (intent) | ✓ High — they searched for you | Medium | Low — comparison shoppers |
The roofer: A 3-person roofing company based in Solihull, operating across B1–B99 postcodes. 5 years trading, good local reputation, but minimal Google presence. Most enquiries came from repeat customers or local referrals.
The problem: His nearest competitor had 52 Google reviews. He had 8. On Maps, he was ranking position 12+ for every relevant search in his area — effectively invisible to new customers searching online.
What we did: Full GBP rebuild. Borough-specific landing pages for Solihull, Shirley, and surrounding areas. Review request system. 9 new reviews in the first 4 weeks.
The result: Position 2 in Solihull Map Pack within 8 weeks. 11 tracked Google enquiries in month 4. 3 were commercial flat roof jobs — the highest-value work in his area.
"Birmingham's competitive but the results speak for themselves. We went from maybe 2 new enquiries a month to 11. And they're proper enquiries — people who need work done, not just price shopping. The Google leads are worth 3x what we get from Checkatrade."
We'll audit your Google Maps position against your top 3 local competitors — and tell you exactly what it would take to outrank them. Free, no obligation, within 24 hours.
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