Edinburgh's historic architecture and growing population create consistent demand for roofing services. We help Edinburgh roofers dominate their postcode on Google Maps, so they're the first call when tiles come off in the rain or landlords need flat roofs sorted.
Edinburgh's housing stock is predominantly historic tenements and Georgian properties, with significant Victorian and modern developments. Slate and clay tile roofs that are 100–200 years old. They leak. They need replacing. And the homeowners who need you are on Google.
Edinburgh is not one market — it's multiple districts and surrounding areas, each with its own Google Maps competition. A roofer in Leith isn't competing with a roofer in Morningside. That's your opportunity. We dominate your districts — not all of Edinburgh, just the postcodes you actually work in.
The average Edinburgh roof job is worth £2,500 — above the UK average. A single additional job per month from Google more than covers the entire cost of our service. Most of our Edinburgh clients are booking 4–6 additional jobs per month within 6 months.
We audit your Google Business Profile, your website's local SEO, and your top 3 district competitors — and show you exactly where the gaps are. This is free, no obligation, and delivered within 24 hours.
We map out the 3–5 Edinburgh districts with the highest search volume and lowest competition for your trade area, then build a targeted plan to own the Map Pack in each one.
We rebuild your Google Business Profile from the ground up — correct categories, service area, photos, posts, and Q&A. Then we install a review request system that gets you 5–8 new Google reviews per month from satisfied customers.
We build or optimise district-specific landing pages on your website — so when someone in Leith searches "roofer Leith," your name comes up. Every page uses Edinburgh-specific language: party walls, flat roofs, planning permission, sash window lead flashings.
You get a clear monthly report showing your Google rankings, call volume, and verified enquiries. No vanity metrics. If a call doesn't come from Google, we don't count it.
| Factor | UKRoofingLeads.com | Checkatrade | Lead Buying (Bark etc.) |
|---|---|---|---|
| Lead exclusivity | ✓ Exclusive to you | ✗ 3–5 roofers per job | ✗ Sold to multiple |
| Monthly cost (Edinburgh avg.) | £397/mo | £255–£410/mo + lead fees | £135–£445/mo |
| Cost per confirmed job | ✓ £20–£39 | £60–£140 | £54–£105 |
| Builds long-term asset | ✓ Yes — rankings compound | ✗ Stops when you stop paying | ✗ No lasting benefit |
| Brand presence on Google | ✓ Your name, your reviews | ✗ Checkatrade's brand | ✗ None |
| Lead quality (intent) | ✓ High — they searched for you | Medium | Low — comparison shoppers |
The roofer: A family-run roofing company based in Leith, operating across EH1–EH99 postcodes. 6 years trading, good local reputation, but minimal Google presence. Most enquiries came from repeat customers and local referrals.
The problem: His nearest competitor had 32 Google reviews. He had 3. On Maps, he was ranking position 11+ for every relevant search in his area — effectively invisible to new customers searching online.
What we did: Full GBP rebuild. District-specific landing pages for Leith, New Town, and surrounding areas. Review request system. 4 new reviews in the first 4 weeks.
The result: Position 2 in Leith Map Pack within 6 weeks. 6 tracked Google enquiries in month 4. 1 was a commercial flat roof job — the highest-value work in his area.
"Edinburgh's a premium market with good job values. We went from 1 new enquiry a month to 6. The Google leads are different — they're people who specifically searched for roofers and found us. No more relying on word-of-mouth or hoping someone notices our van."
We'll audit your Google Maps position against your top 3 local competitors — and tell you exactly what it would take to outrank them. Free, no obligation, within 24 hours.
Get My Free Edinburgh Visibility Audit2 minutes to request · 24hr delivery · No obligation .